The 3/50 Project

Cinda Baxter has come up with a great idea: The 3/50 Project.

�We ask consumers to think about which three stores they'd miss if they disappeared, then remind them to return there,� explains Baxter. �Shoppers have become so rooted in thinking about the essentials that they've forgotten about the little gift store on the corner whose owner remembers their name.�

�Fifty comes from the idea that if even half the employed population spent a mere $50 per month in locally owned retail stores, those purchases would generate more than $42.6 billion in revenue,� she continues. �That's a huge impact for a relatively small investment.�

Which leads to a third number on the flyer, sixty-eight�the dollar amount that remains in a community's economy for every $100 spent in locally owned stores. By contrast, only $43 per one hundred remains local when spent in national chains; little or no revenue results from online purchases.

If you are a retailer you can print a flyer that you can hand out to your customers, friends and acquaintances that explains the project and encourages them to support their local retail stores.

Bev & Mike
Landfair Furniture + Design Gallery
Follow us @landfairfurnitu

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[Source: Landfair Furniture (Blog)]